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With over ten years of experience in advertising and digital agencies, I've worked with multinationals, start-ups, non-profits and educational institutions to solve their communication challenges.

During my time as ECD at FCB and Dentsu SSA, I collaborated with the wider innovation, arts and culture sectors and subsequently consulted to a few of these organisations. A number of projects were focused on driving citizen engagement (Open Govt Data Partnership, Treasury Open Data, OpenUp CT).

Moving to Auckland in 2020, I rejoined an ad agency before transitioning to work as a content writer, and now freelance whilst completing a micro-credential in Design Thinking & Creativity for Innovation (University of Queensland).

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